Case Studies
Background
Working for large companies such as Scottish and Newcastle and Swatch we have gained experience of building brand image and maintaining brand values through every aspect of the customer proposition which ensures business growth.We have experience across various market sectors of: building customer databases, producing catalogues and brochures, launching new products in difficult market places, developing and producing direct mail, devising incentive schemes, devising customer loyalty schemes, on-line marketing and a full range of advertising techniques to name just a few.
Our marketing and sales experience is across the board and the skills we have developed in “big business” we have re-packaged and transferred to small businesses.
Westrade Marketing is always flexible ensuring that marketing proposals are appropriate for your business operation and within your budget. We strive to offer professional marketing support - no matter the size of your business
Case study One
We were approached by a self employed talented wedding dress designer who had been trained by the Emmanuels in London. Whilst the designer was well qualified and skilled in her art she was struggling to get new business and was relying on “word of mouth” in order to get work. Work was erratic and was not sufficient to realise the dream of working and supporting herself. The designer had a small budget to invest in raising her profile and was wary of the balancing act required between growing the business yet still having the capacity to cope.Westrade Marketing proposed niche marketing activity including specific targeted press advertising to include editorial and photographs of dresses already made to showcase the quality and uniqueness of having a hand-made wedding dress. This coupled with attendance at a local wedding exhibition to raise the company’s profile resulted in a steady business growth based on reputation, consistency of quality and correct brand image.
Case study two
A local pine furniture retailer was struggling to build business due to several factors:- The shop was not in a prime location – customers had to seek it out, there was no passing trade.
- Competition was fierce as many other retailers and on-line suppliers offered similar furniture.
- The owner of the business had never undertaken any marketing before…up until recently business has always “come to him”.
Westrade Marketing suggested some pro-active results orientated activity. We worked on the company logo and began to build a clear brand image for the shop. A basic catalogue style website was set up to promote the business efficiently and professionally. Advertising literature was generated including flyers for direct mail, an advertisement in yellow pages and a local radio advertisement all targeted at raising customers awareness of the company. An in-store promotional plan ran alongside the advertising rewarding customers spending over a set amount. Westrade Marketing also put in place a customer reward scheme to encourage brand loyalty and increase sales. Within 3 months business had increased.
3 reasons why Westrade Marketing would like the opportunity to work with you…
1 Competence
Our experience has been gained working for both big companies and many small local businesses including dress designers, property developers and small specialist retailers.We are members of the Chartered Institute of Marketing and hold the Diploma in Marketing .
2 Commitment
We are committed and determined to provide marketing proposals that will generate tangible results.We propose realistic recommendations suitable for your business.
Looking after our customers is central to our philosophy – we mean what we say and we aim to deliver.
3 Confidence
We are so confident westrade marketing can offer solutions to make your business grow, we offer a free no obligation, consultation to discuss how we could help. Whichever way you want to grow your business - Westrade Marketing can offer a valuable insight into how your business could further develop and move forward.
